Comments for Matter Chatter http://blog.matternow.com Smart PR professionals blogging about smart things. Wed, 01 Feb 2012 21:25:45 +0000 hourly 1 Comment on The Big Three-Oh! by Jools Payne http://blog.matternow.com/2012/01/27/the-big-three-oh/#comment-868 Jools Payne Wed, 01 Feb 2012 21:25:45 +0000 http://blog.matternow.com/?p=2045#comment-868 All good stuff here Chrissy and just as relevant to UK PRs across the pond too! Happy Birthday! (50 is an even rounder number...maybe I should add the extra 20!) All good stuff here Chrissy and just as relevant to UK PRs across the pond too! Happy Birthday! (50 is an even rounder number…maybe I should add the extra 20!)

]]> Comment on Making Real Connections in a Virtual World the Old Fashioned Way by Jim Baptiste http://blog.matternow.com/2011/12/08/making-real-connections-in-a-virtual-world-the-old-fashioned-way/#comment-832 Jim Baptiste Tue, 13 Dec 2011 16:32:43 +0000 http://blog.matternow.com/?p=1934#comment-832 Definitely not passe, Diane. The personal touch never goes amiss. I'm sure holiday communications will change along with the rest of our technology infused world, but a card with a message from a friend is a real part of the holidays for me. Definitely not passe, Diane. The personal touch never goes amiss. I’m sure holiday communications will change along with the rest of our technology infused world, but a card with a message from a friend is a real part of the holidays for me.

]]> Comment on Why Cyber Monday is like COMDEX: My PR Spin by Mandy Mladenoff http://blog.matternow.com/2011/11/29/why-cyber-monday-is-like-comdex-my-pr-spin/#comment-806 Mandy Mladenoff Tue, 29 Nov 2011 21:43:41 +0000 http://blog.matternow.com/?p=1912#comment-806 But sales can't be up 7% for EVERYBODY. There are absolutely a ton of retailers that Cyber Monday makes perfect sense for...I just wonder if everyone really benefits or is there a lot of time, money and effort put into something for little return? But sales can’t be up 7% for EVERYBODY. There are absolutely a ton of retailers that Cyber Monday makes perfect sense for…I just wonder if everyone really benefits or is there a lot of time, money and effort put into something for little return?

]]> Comment on Why Cyber Monday is like COMDEX: My PR Spin by Parry Headrick http://blog.matternow.com/2011/11/29/why-cyber-monday-is-like-comdex-my-pr-spin/#comment-805 Parry Headrick Tue, 29 Nov 2011 21:07:42 +0000 http://blog.matternow.com/?p=1912#comment-805 I think you make an interesting point. But apparently sales were up by 7 percent over last October, so there may be a couple more years before the trend flattens out. I think when those numbers level off or dip, some retailers may opt to adjust their strategies and look for more meaningful ways to engage with their audiences. Kind of like your COMDEX analogy. I think you make an interesting point. But apparently sales were up by 7 percent over last October, so there may be a couple more years before the trend flattens out. I think when those numbers level off or dip, some retailers may opt to adjust their strategies and look for more meaningful ways to engage with their audiences. Kind of like your COMDEX analogy.

]]> Comment on In PR, Timing is Everything. Just ask Qantas. by Mandy http://blog.matternow.com/2011/11/22/in-pr-timing-is-everything-just-ask-qantas/#comment-783 Mandy Tue, 22 Nov 2011 22:23:26 +0000 http://blog.matternow.com/?p=1904#comment-783 Hi John, It's a good question, but not sure there's really any way to turn this into a win. The way they could have turned it into "not so terrible" would have been to quickly see the response, acknowledge the mistake and address the issues that were far more pressing head on. They could have tried to find a way to use social media to repair some of the damage that was done as a result of the strike vs. acting like nothing had happened. The "good news" is, they have nowhere to go but up with the social media savvy who are rightfully on top of their actions. Now they have to find a way to make amends. Hi John,
It’s a good question, but not sure there’s really any way to turn this into a win. The way they could have turned it into “not so terrible” would have been to quickly see the response, acknowledge the mistake and address the issues that were far more pressing head on. They could have tried to find a way to use social media to repair some of the damage that was done as a result of the strike vs. acting like nothing had happened. The “good news” is, they have nowhere to go but up with the social media savvy who are rightfully on top of their actions. Now they have to find a way to make amends.

]]> Comment on In PR, Timing is Everything. Just ask Qantas. by John Bolyard http://blog.matternow.com/2011/11/22/in-pr-timing-is-everything-just-ask-qantas/#comment-782 John Bolyard Tue, 22 Nov 2011 20:05:38 +0000 http://blog.matternow.com/?p=1904#comment-782 I'm not a PR professional so I'm wondering if there is any upside to this social media fail? Is "any news" good news or will this tarnish the Qantas brand. How could Qantas turn this into a win? Love to hear any thoughts! I’m not a PR professional so I’m wondering if there is any upside to this social media fail?
Is “any news” good news or will this tarnish the Qantas brand.

How could Qantas turn this into a win?

Love to hear any thoughts!

]]> Comment on Back to the Basics: Helpful Tools for Scanning and Research by Paul Mozell http://blog.matternow.com/2011/11/07/back-to-the-basics-helpful-tools-for-scanning-and-research/#comment-756 Paul Mozell Mon, 14 Nov 2011 15:50:38 +0000 http://blog.matternow.com/?p=1882#comment-756 Good hints. Thanks! Good hints. Thanks!

]]> Comment on Netflix’s Twitter Snafu by #brandchat recap of Nov 2 chat, THEME: CRASH & BURN BRANDS | #BrandChat http://blog.matternow.com/2011/09/19/netflixs-twitter-snafu/#comment-736 #brandchat recap of Nov 2 chat, THEME: CRASH & BURN BRANDS | #BrandChat Tue, 08 Nov 2011 00:13:54 +0000 http://blog.matternow.com/?p=1717#comment-736 [...] Q1: Netflix also had a pretty big fail by not checking who owned the Qwikster twitter handle: http://bit.ly/phow31 [...] [...] Q1: Netflix also had a pretty big fail by not checking who owned the Qwikster twitter handle: http://bit.ly/phow31 [...]

]]> Comment on Halloween Happenings by Looks yummy! Lauren http://blog.matternow.com/2011/10/31/halloween-happenings/#comment-729 Looks yummy! Lauren Tue, 01 Nov 2011 20:42:09 +0000 http://blog.matternow.com/?p=1825#comment-729 It look's yummy Lauren and a nice video to go along with it.Dad It look’s yummy Lauren and a nice video to go along with it.Dad

]]> Comment on Netflix’s Twitter Snafu by Mandy Mladenoff http://blog.matternow.com/2011/09/19/netflixs-twitter-snafu/#comment-694 Mandy Mladenoff Wed, 21 Sep 2011 13:26:36 +0000 http://blog.matternow.com/?p=1717#comment-694 I also got rid of my service...but it was just the straw that broke the camel's back. I think the biggest problem with the actual strategy - is that Netflix didn't lay it out as clearly as they should of. They look reactionary and, as I state above, abrupt. For a company that spent such a long time building brand loyalty/awareness, it's an unfortunate move, in my opinion. I also got rid of my service…but it was just the straw that broke the camel’s back. I think the biggest problem with the actual strategy – is that Netflix didn’t lay it out as clearly as they should of. They look reactionary and, as I state above, abrupt. For a company that spent such a long time building brand loyalty/awareness, it’s an unfortunate move, in my opinion.

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