Last night Matter was honored as one of the Boston Business Journal’s Best Places to Work, ranking #5 in the Best PR/Communications category. That’s a big deal to us, because it was our employees’ surveys that won us the … Continue reading
The art of the pitch – it can be delicate and precise like threading a needle, to something much more direct and forceful, like demolishing a wall with a sledge hammer. Regardless of your style, if you are going to … Continue reading
This past weekend I found myself at the second Mickey Mouse themed birthday party in just over a month’s time. It got me thinking, how do some brands stand the test of time? Looking around at the iconic mouse-shaped balloons, … Continue reading
Just about a month has gone by since I started as an Account Coordinator here at Matter Communications – a month packed to the brim with new experiences and new challenges. As a recent grad just starting her first “real-world” … Continue reading
In today’s culture of 24-hour Twitter news cycles, a string of bad PR moves can completely alter the public’s perception of an established brand or organization. My beloved Boston Red Sox know this all too well, and the bad PR … Continue reading