Santa Claus — the old, large man with the snowy-white beard in a red suit that lives at the North Pole — is the result of two goals to meet two needs, one through PR and the other through advertising. The success in each resulted in a character with near global recognition and centuries of staying power. Continue reading
Before I started working at Matter Communications, social media was an up-and-coming medium. Facebook was still exclusive to college students and everyone was basing their friendships off MySpace’s top eight. Fast forward to 2011, and social media is a whole … Continue reading
I’m a fan of Wikipedia. There, I said it. Despite all the controversy in recent years, when I want to get an unbiased, jargon-free description of what a company or individual does, I can often find it at Wikipedia which, … Continue reading
For years it was called the B.O.D. or Building of Death by employees of the Clear Channel stations inside. An afternoon talk show host had adorned the seven floor office building with the name after the light tan façade had … Continue reading
Having worked in public relations my entire career, I’d like to think I have my finger on the pulse of how and why people communicate. Like any PR professional, I spend a lot of time exploring emerging media and social … Continue reading