To celebrate the fall season, we decided to host a pumpkin carving social. You might think an office pumpkin carving contest would be a time to take it a bit easy, kick back and have fun. But at Matter Communications, … Continue reading
Words by Andy Meltzer Since 2004, Matter has participated in the PDN PhotoPlus Expo in New York, a gathering of the Who’s Who in photography. We’re (exhaustedly) getting back into the office following this year’s fantastic event and I wanted … Continue reading
Don’t bore me. I’m not being mean, I’m offering my best advice for getting someone to read your writing. Whether it’s a press release, a pitch, a blog post, or a Tweet, you’ve got to grab that reader right away. … Continue reading
Last week I received an email from a former professor and head of the public relations program at my university. He was reaching out to his former PR students looking for us to share any wisdom we’ve acquired with his … Continue reading
Press kits used to be a simple matter of some smart-looking file folders and well-written material. Today, though, that once mundane delivery unit has become increasingly important. In our environmentally-conscious world, the ditto machine has gone digital and some major … Continue reading