Technology continues to enhance our creativity and change the way we communicate and market to our clients’ target audiences. Regardless of what communication channels we use and what those individual messages are, there is one common trend that PR pros … Continue reading
As PR professionals, it is our job to be completely aware of news relevant to our clients. As you know, the PR world is fast-paced and ever-changing. It’s not always easy to find those extra minutes to dig through endless … Continue reading
Sometimes we come across those clients who are only interested in receiving coverage in national print publications and are reluctant to see the value in online coverage. Because social media has become integrated in everyday public relations in such a … Continue reading
This week has been filled with some pretty great events. Although we lost an hour of sleep, gaining a little extra daylight is the reminder we need that spring is right around the corner. On Thursday, many of us celebrated … Continue reading
I recently went on a trip to welcome a baby to the family. The new grandmother, who recently signed up for Facebook, was confused by a comment left by her 30-something year old niece: “OMG! Congrats!” After a bit of explaining … Continue reading