What to do when you are wrong
As the world of social media heats up for PR pros and marketers, the inevitable question arises – what to do about errors posted to social networks?
As the world of social media heats up for PR pros and marketers, the inevitable question arises – what to do about errors posted to social networks?
As I snuggled into bed on this past week’s snowy Wednesday evening I realized I forgot to watch the President’s Speech in Tucson. Fortunately my smartphone was charging nearby so I opened my YouTube app and caught up on my … Continue reading
My colleague here at Matter, Nick Porter, sent me an article published by The Economist in the December 16 edition about the history and current state of the PR industry. While the examination of the start of the profession was … Continue reading
I know what Oprah would say, but I have to be honest, if I was the CEO of a company, profitability would be my main concern. Without the money, your vision can never be executed. Apparently Twitter’s CEO thinks differently.
Working in PR, we’ve probably all struggled to explain exactly what we do to family and friends. Our chosen profession is not as easily understood when compared to careers like being a teacher, lawyer, doctor, even an ad exec. In … Continue reading