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The decade in online engagement (in less than 60 seconds)

August 31st, 2010 by Jesse Ciccone

2000 – “Check out our awesome website!”

Strategy in three bullets:

- Treating stakeholders as one group
- Push the “web-savvy” ones to your website
- Have a “really cool” site all about you


2005 – “Check out our really awesome website!”

Strategy in three bullets:

- Treat stakeholders as one group
- Push and pull them all (everyone is web-savvy now, no?) to your website
- Have a “really, really cool” site mostly about you and a little about them

2010 – “How can I help you?”

Strategy in three bullets:

- Treat stakeholders as individuals
- People (not your website) become the focal point of your online engagement efforts
- Reach a lot of people one-at-a-time by being where they are, giving them what they want, how and when they want it

Soooo…what’s next? Let us know your thoughts in the comments.

This entry was posted on Tuesday, August 31st, 2010 at 10:51 am and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “The decade in online engagement (in less than 60 seconds)”

  1. Matter Chatter » Blog Archive » 2 HUGE mistakes in online marketing Says:
    September 8th, 2010 at 9:02 am

    [...] week, I wrote about the evolution of online customer engagement over the past decade. I advocated that your customer – not your website – needs to be [...]

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